Baltic Business School (BBS), Linnaeus University, Kalmar
On January 1, 2010, Kalmar University and Växjö University were amalgamated and formed Linnaeus University
Postal address: Baltic Business
School, Linnaeus University, SE-391 82 Kalmar, Sweden Visiting address: Gröndalsvägen 19,
Kalmar Fax: +46 (0)480 49 71 10 Web page:http://www.bbs.hik.se/
Contact person: Professor Hans
Jansson, Head of the
Master’s
Programme in Growth Through the Innovation and International Marketing,
phone +46 (0)480 49 71 80
BBS is dedicated to developing an international competence
and knowledge centre focused on the new economy and commerce in
the Baltic Sea Region. This is accomplished by offering seven specialised
degree programmes, producing top-quality research and promoting
interaction between industry and community. BBS's seven degree
programmes cover Marketing, Business and Finance, Tourism, International
Business, Retail Management, Music Management and Health Management.
Alltogether they have 2000 students. A large number of them come
from South Asia, especially Bangladesh, India and Pakistan.
The International Business Programme specially focuses on the World’s
most interesting areas of growth, that includes the Baltic region,
Eastern Europe, China and India.
Research connected to South Asia
Professor Hans
Jansson defended
his doctoral dissertation titled ”Interfirm
Linkages in a Developing Economy. The Case of Swedish Firms in
India”
at Uppsala University in 1982. He has later been working at Lund
University, and at the School of Economics and Commercial Law,
Göteborg University, before joining the Baltic Business School
at the University of Kalmar a few years ago. Over the years he
has frequently published material about industrial
policy in India, e g the book ”State
and Transnational Corporations: A Network Approach to Industrial
Policy in India”, written together
with M. Saqib and Prof. D.
Deo Sharma from the Center
for Marketing, Distribution and Industry Dynamics at Stockholm
School of Economics. This book was published by Edward Elgar Publications
in 1995.
The so-called Baltic Business
Research Center (BBRC) has been established within the framework
of BBS. Prof. Jansson is currently in charge of a research programme
called ”Baltic business and beyond:
Lessons to be drawn from the emerging markets in Asia”,
and is also team leader for two related research projects, one
about ”International Marketing in emerging
markets”, and another
one about ”Internationalisation of
companies from China and India”. More
information about the research at BBS (in Swedish only).
At the ISEAS-SSAAPS seminar on ”Globalisation
and its Counter forces” organised by the Institute of Southeast
Asian Studies in Singapore in February 2004, Jansson presented
a paper titled ”Rise of World Class Multinational
Corporations from India and China: A Comparative Study”, again
written together with Prof. Dharma Deo Sharma.
Besides publishing Hans Jansson is also often invited to seminars
dealing with business possibilities in India. In February 2003 the
Swedish Ministry for Foreign Affairs organised a seminar called ”Forum
Asia: High time for business in India”, a seminar attended
by about 150 persons from business companies, Sida, ministries,
universities and media. Here Hans Jansson lectured about ”Doing
business in India: yesterday, today, tomorrow”. Read
a summary of the Forum Asia seminar, written by SASNET’s Staffan
Lindberg.
While being a professor at Göteborg University,
Hans Jansson in 1999 supervised two Masters programme students
at the Graduate Business School School of Economics and Commercial
Law,
Pär Björckebaum and Peter
Säle, as they wrote a Masters
thesis titled ”A Swedish MNC’s Government
Strategy in India – A case study of Volvo Truck Corporation”.
The research problems they identified were about how
the change of Indian institutions influence an MNC's government
strategy in India, and how MNCs conduct their government
strategy in India after the start of the liberalisation process
in 1991. As theoretical framework they used theories
developed by Professor Hans Jansson in his book ”International
Strategic Management In Emerging Markets – Global Institutions
And Networks”.
On Thursday 15 February 2007, SASNET’s Director
Staffan Lindberg and Deputy Director Lars Eklund visited Kalmar
University and had a meeting with Prof. Jansson and the researchers
at Baltic Business School. Read
the SASNET report from the meeting.
SASNET - Swedish South Asian
Studies Network/Lund University
Address: Scheelevägen 15 D, SE-223 70 Lund, Sweden
Phone: +46 46 222 73 40
Webmaster: Lars Eklund
Last updated
2010-02-17