Baltic Business School (BBS), Linnaeus University, Kalmar

On January 1, 2010, Kalmar University and Växjö University were amalgamated and formed Linnaeus University new

BBSPostal address: Baltic Business School, Linnaeus University, SE-391 82 Kalmar, Sweden
Visiting address: Gröndalsvägen 19, Kalmar
Fax: +46 (0)480 49 71 10
Web page: http://www.bbs.hik.se/

Contact person: Professor Hans Jansson, Head of the Master’s Programme in Growth Through the Innovation and International Marketing, phone +46 (0)480 49 71 80

BBS is dedicated to developing an international competence and knowledge centre focused on the new economy and commerce in the Baltic Sea Region. This is accomplished by offering seven specialised degree programmes, producing top-quality research and promoting interaction between industry and community. BBS's seven degree programmes cover Marketing, Business and Finance, Tourism, International Business, Retail Management, Music Management and Health Management. Alltogether they have 2000 students. A large number of them come from South Asia, especially Bangladesh, India and Pakistan.
The International Business Programme specially focuses on the World’s most interesting areas of growth, that includes the Baltic region, Eastern Europe, China and India.

Research connected to South Asia

Hans JanssonProfessor Hans Jansson defended his doctoral dissertation titled ”Interfirm Linkages in a Developing Economy. The Case of Swedish Firms in India” at Uppsala University in 1982. He has later been working at Lund University, and at the School of Economics and Commercial Law, Göteborg University, before joining the Baltic Business School at the University of Kalmar a few years ago. Over the years he has frequently published material about industrial policy in India, e g the book ”State and Transnational Corporations: A Network Approach to Industrial Policy in India”, written together with M. Saqib and Prof. D. Deo Sharma from the Center for Marketing, Distribution and Industry Dynamics at Stockholm School of Economics. This book was published by Edward Elgar Publications in 1995.
The so-called Baltic Business Research Center (BBRC) has been established within the framework of BBS. Prof. Jansson is currently in charge of a research programme called ”Baltic business and beyond: Lessons to be drawn from the emerging markets in Asia”, and is also team leader for two related research projects, one about ”International Marketing in emerging markets”, and another one about ”Internationalisation of companies from China and India”. More information about the research at BBS (in Swedish only).

At the ISEAS-SSAAPS seminar on ”Globalisation and its Counter forces” organised by the Institute of Southeast Asian Studies in Singapore in February 2004, Jansson presented a paper titled ”Rise of World Class Multinational Corporations from India and China: A Comparative Study”, again written together with Prof. Dharma Deo Sharma.
Besides publishing Hans Jansson is also often invited to seminars dealing with business possibilities in India. In February 2003 the Swedish Ministry for Foreign Affairs organised a seminar called ”Forum Asia: High time for business in India”, a seminar attended by about 150 persons from business companies, Sida, ministries, universities and media. Here Hans Jansson lectured about ”Doing business in India: yesterday, today, tomorrow”. Read a summary of the Forum Asia seminar, written by SASNET’s Staffan Lindberg.

While being a professor at Göteborg University, Hans Jansson in 1999 supervised two Masters programme students at the Graduate Business School School of Economics and Commercial Law, Pär Björckebaum and Peter Säle, as they wrote a Masters thesis titled ”A Swedish MNC’s Government Strategy in India – A case study of Volvo Truck Corporation”. The research problems they identified were about how the change of Indian institutions influence an MNC's government strategy in India, and how MNCs conduct their government strategy in India after the start of the liberalisation process in 1991. As theoretical framework they used theories developed by Professor Hans Jansson in his book ”International Strategic Management In Emerging Markets – Global Institutions And Networks”.

On Thursday 15 February 2007, SASNET’s Director Staffan Lindberg and Deputy Director Lars Eklund visited Kalmar University and had a meeting with Prof. Jansson and the researchers at Baltic Business School. Read the SASNET report from the meeting.

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Last updated 2010-02-17